Key Sales and Marketing Process Efficiency Benchmarks: Growth vs Mature Markets

 

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Prepared using APQC’s Open Standards Benchmarking® data in Sales and Marketing, this document highlights key process efficiency benchmarks for organizations in all industries, with values grouped by market conditions (growth vs mature markets). Metrics provided include:

  • Net Promoter Score,
  • customer waller share, and
  • many other valuable metrics.

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