Key Sales and Marketing Cost Effectiveness Benchmarks: Growth vs Mature Markets



Prepared using APQC’s Open Standards Benchmarking® data in Sales and Marketing, this document highlights key cost effectiveness benchmarks for organizations in all industries, with values grouped by market conditions (growth vs mature markets). Metrics provided include:

  • Sales budget per sales full-time employee,
  • marketing budget per marketing full-time employee,
  • budget for sales as a percentage of revenue,
  • budget for marketing as a percentage of revenue, and
  • many other useful metrics.

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