- April 21, 2016
- Member: FREE
Prepared using APQC’s Open Standards Benchmarking® data in Sales and Marketing, this document highlights key cost effectiveness benchmarks for organizations in all industries, with values grouped by market conditions (growth vs mature markets). Metrics provided include:
- Sales budget per sales full-time employee,
- marketing budget per marketing full-time employee,
- budget for sales as a percentage of revenue,
- budget for marketing as a percentage of revenue, and
- many other useful metrics.