Key Sales and Marketing Benchmarks at a Glance: Consumer Products/Packaged Goods Industry

 

Details

Prepared using APQC’s Open Standards Benchmarking® data in Sales and Marketing, this article highlights important sales and marketing benchmarks for organizations in the consumer products/packaged goods industry. Metrics provided include:

  • customer wallet share,
  • net promoter score,
  • sales budget per FTE, and more.