Key Benchmarks in Sales and Marketing Analytics



Sales and marketing analytics, often considered the forerunner of the greater business analytics movement, allows organizations to gain valuable insights into customers, competitors, and, often, themselves. Analytics can help organizations solidify their position in current markets, unlock new markets, and improve cost effectiveness.

Prepared using APQC’s Open Standards Benchmarking® data in Sales and Marketing, this document highlights benchmarks relating to managing marketing campaigns for organizations in all industries.

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