IT Application Development and Maintenance: Does It Matter Who Your Customers Are?



Prepared using APQC’s Open Standards Benchmarking® data in IT Application Development and Maintenance, this article looks at how business-to-consumer (B2C) and business-to-business (B2B) organizations compare across a variety of metrics. Given the very different ways these two types of organizations must design, produce, and market their products and services, APQC hypothesized that there would be a significant difference their It applicant development and maintenance practices.

To test this hypothesis, APQC conducted analysis comparing key benchmarks, data-driven decision making maturity, and more.

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