Integrate Employee Engagement Objectives with Recruiting Practices



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3M, Infosys, and Schlumberger, all best-practice organizations featured in APQC’s Collaborative Benchmarking study Rewarding, Engaging, and Retaining Key Talent, recognize that their employment brands and corporate reputations are critical factors in engaging current employees as well as ensuring that future employees are engaged in their work. As such, these organizations make an effort to:

  • create and communicate a formal employment brand to employees; 
  • brand their organizations externally as employers of choice; and 
  • reach out to potential talent pools in local communities, schools, and universities.

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