Insights into Using Customer Valuation Strategies to Drive Growth and Increase Profits



At one time, organizations considered employees their most valuable assets; however, most CEOs today will agree that the customer ranks highest-far above products, services, and employees. In fact, in order to remain competitive, today's organizations must learn to maximize their most valuable and scarcest resources-customers. As a result, many organizations are implementing strategies designed to grow and leverage existing customers, attract new ones, and maximize the most profitable or valuable ones. Aon Risk Services, Sprint Nextel, and a leading brokerage services firm are three examples of successfully using customer valuation models to set strategy and drive growth.

Comments (0)

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <i> <b> <u> <p>
  • Lines and paragraphs break automatically.

More information about formatting options