Innovation: Putting Ideas into Action - Procter & Gamble Case Study

 

Details

  • Type:
  • Published:
  • February 23, 2011
  • Author:
  • APQC
  • Pages:
  • 7
  • Price:
  • Your Price: $50.00
  • Member: FREE
Classic Content

This case study from APQC's Innovation: Putting Ideas into Action report examines Procter and Gamble's strategies for bringing innovative ideas to fruition. Learn how this organization has embedded innovation throughout the organization by developing innovation process structures, adding strategic rigor to project management, inciting cultural change, and measuring progress.

For more information, see APQC's full Innovation: Putting Ideas into Action best practices report.

Comments (1)

Shows how multi-faceted

Shows how multi-faceted strategy is needed to support and nurture innovation.

Saurabh Shukla

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