- February 25, 2003
- Your Price: $295.00
- Member: FREE
Discover the practices of top New Product Development (NPD) performers at the project and organizational levels and examine the overall impact of NPD best practices in Improving New Product Development Performance and Practices. Learn project characteristics, solutions, and methods that both verify and refute some commonly prescribed success factors and performance drivers.
Included are in-depth case studies of Air Products and Chemicals, Bausch & Lomb, EXFO Electro-Optical Engineering, ExxonMobil Chemical Company, and Kraft Foods.