Improving Growth and Profits Through Relationship Marketing (Best Practices Report)



  • Type:
  • Published:
  • November 17, 2002
  • Author:
  • APQC
  • Pages:
  • 146
  • ISBN:
  • 1-928593-61-5
  • Price:
  • (Electronic Version)
  • Your Price: $295.00
  • Member: FREE
Classic Content

Discover best practices for the strategy, alignment, and measurement of relationship marketing in Improving Growth and Profits Through Relationship Marketing. Included are in-depth case studies of Canadian Imperial Bank of Commerce, Harrah's Entertainment, Mazda, Roche Pharmaceuticals, and Sears Canada.

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