Improving Growth and Profits Through Relationship Marketing (Best Practices Report)

 

Details

  • Type:
  • Published:
  • November 17, 2002
  • Author:
  • APQC
  • Pages:
  • 146
  • ISBN:
  • 1-928593-61-5
  • Price:
  • (Electronic Version)
  • Your Price: $295.00
  • Member: FREE
Classic Content

Discover best practices for the strategy, alignment, and measurement of relationship marketing in Improving Growth and Profits Through Relationship Marketing. Included are in-depth case studies of Canadian Imperial Bank of Commerce, Harrah's Entertainment, Mazda, Roche Pharmaceuticals, and Sears Canada.

Comments (0)

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <i> <b> <u> <p>
  • Lines and paragraphs break automatically.

More information about formatting options