Identify a High-Level New Product Development Advocate or Champion



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One of the best practices is to ensure the organization appoint a high-level New Product Development (NPD) advocate or champion. The best-practice organizations featured in APQC's study New Product Development: Embracing an Adaptable Process identify a dedicated senior-level sponsor(s) to remove hurdles.

The involvement of senior leaders in NPD is often cited as a best practice in APQC’s research. The challenge is that process owners rarely, if ever, have an opportunity to select the senior leaders in their organizations.

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