- April 18, 2011
- Member: FREE
One of the best practices is to ensure the organization appoint a high-level New Product Development (NPD) advocate or champion. The best-practice organizations featured in APQC's study New Product Development: Embracing an Adaptable Process identify a dedicated senior-level sponsor(s) to remove hurdles.
The involvement of senior leaders in NPD is often cited as a best practice in APQC’s research. The challenge is that process owners rarely, if ever, have an opportunity to select the senior leaders in their organizations.