How to Collect and Integrate Customer Feedback for Continuous Process Improvement



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This article shares some of the ways best-practice organizations (Harland Clarke and Tata Consultancy Services) not only collect customer feedback, but use it to improve processes and develop mutually beneficial relationships with customers. Integration of customer feedback to inform business strategy is crucial.

Comments (1)

This paper talks about a very

This paper talks about a very important aspect of customer feedback and that is its integration and execution to ensure that these feedbacks are used for improvement of overall customer experience. Most of the firms still don't have a structured mechanism to implement customer feedback which they collect from their clients.

Saurabh Shukla

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