How Best-Practice Organizations Use Customer Information

Published On:
July 15, 2011
Authored By:
APQC
Members-Only Content:

Most organizations collect information about their customers, but few know which data to rely on and how to use it. Best-practice organizations handle customer information differently from the average organization. Learn which pieces of information best-practice organizations focus on along with the specific ways they improve relationships and grow revenue with that data.

Type:
Articles
Topics:
Customer-focused Processes and Functions, Customer Segmentation, Customer Satisfaction, Customer Retention, Customer Relationship Management, Customer Acquisition
Industries:
Financial Services/Banking, Retail/Catalog/Mail Order

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