Gamification is the use of game mechanics and psychology to drive a specific set of desired behaviors within a target audience. If you want people to do something, you introduce competitive elements like scores and prizes on the assumption that people will be motivated to advance or “win” in the context of the game. The rush to gamify the enterprise is also a reflection of the Millennial generation’s increasingly prominent role. Although games can appeal to a wide range of age groups, younger workers grew up with digital interaction and tend to prefer environments that emphasize teamwork, social learning, and frequent feedback—all of which can be delivered through gamification.
This white paper takes a look at what organizations are doing to implement gamification in their knowledge management strategies. Organizations including Accenture, Intel, Rockwell Collins, Deloitte, and Wipro Technologies each gave their insights on how they approach gamification in the enterprise.