Five Classic Engagement Tactics for Communities of Practice



APQC’s 2017 Next-Generation Communities of Practice study identified five classic engagement strategies that remain popular in modern communities:

  1. executive support and participation,
  2. integration into new-employee onboarding and initial training,
  3. branding and marketing campaigns,
  4. promotion via conferences and events, and
  5. links to performance management and career advancement.

This article describes each strategy using examples from best-practice organizations.

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