Finding the Perfect New Product Portfolio Mix

 

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What is the right balance of incremental, moderate, and radical new product development projects? APQC conducted a survey as part of its New Product Development: Embracing an Adaptable Process study to obtain information about organizations' new product development processes. Examine data from the survey to compare your portfolio mix to that of organizations that excel in new product development. This article explains how you can decide which changes need to be made to increase the returns you receive from every new product investment.

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