- October 7, 2010
- Member: FREE
APQC presented The New Value Integrator, from IBM's 2010 CFO study Insights from the Global Chief Financial Officer which included 1,900 CFOs globally. Over 70% of CFOs believe they have an advisory or decision making role on the Enterprise agenda. This recording shares what CFOs belive about increased pressure and challenges, and how the CFOs defined their prominent roles. IBM presents guidelines for success in filling the emerging role.