Embrace Scouting for Open Innovation

 

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Bolstered by the increasing rate of change in many markets, organizations are seeking ways to get to market faster, deliver greater value to customers, and better manage costs. APQC launched the Open Innovation: Enhancing Idea Generation Through Collaboration study to examine how best-practice organizations use open innovation to achieve those goals.

One finding from this study is that best-practice organizations focus their scouting efforts on both a specific list of needs that they revisit regularly and on broader trends still within a defined arena.

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