Embrace Clear and Consistent Accountability for New Product Development



Classic Content

When it comes to new product development, organizations need to make it clear who the decision makers are. It is vital that accountability is clearly defined at each level. Best-practice organizations assign clear accountability to individuals, both at the executive and team member level. At the best-practice organizations featured in APQC's study New Product Development: Embracing an Adaptable Process, program management offices provide defined accountabilities for portfolio and resource management, and gatekeepers are responsible for reviewing and approving individual projects.