- April 28, 2014
- Darrin Brogan
- Member: FREE
After years of using open submissions to collect internal knowledge assets, EY has shifted its content strategy toward a targeted knowledge collection program. The program, launched in 2010, was enhanced to give users access to leading practices for every possible scenario, reduce the amount of time spent on submissions, increase the quality of submissions, and improve resourcing for its content teams.
In this presentation, delivered at APQC's 2014 Knowledge Management (KM) Conference, EY explains how it evolved its targeted approach, including how it assesses content gaps, identifies users who can fill them, and engages those users to take action. The presentation also includes practical lessons you can apply to your own content management strategy as well as EY's latest experiences incorporating social media assets into the content collection process.