Design Your Organization's Content Strategy Around Stakeholder Needs

 

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At APQC, we constantly remind our members that the act of capturing knowledge does not generate business value until that knowledge is applied in new contexts, which requires recipients to access and use it. The best-practice organizations in our Connecting People to Content study understand this.

Each best-practice organization clearly defines the audiences for its enterprise content so that everyone involved knows who they are creating content for and when, where, and how those people will consume the content in the course of their work.

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