Deploy a Targeted Communication Plan for Knowledge Management



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Best-practice organizations use a variety of channels—including e-mail, the intranet, and statements from leadership—to promote knowledge management (KM) to employees. Instead of taking a “one size fits all” approach, APQC recommends crafting each message to convey the value of KM participation to a specific audience. When employees understand how they as individuals will benefit, they are much more likely to make the effort to change their behavior.

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