Data Driven by Design: Where to Start



In APQC’s annual survey of process and performance management professionals, we found that when it comes to data and analytics, organizations cite establishing a data-driven culture as their top challenge. To help address that challenge, each month, APQC will pose a question to thought leaders in the world of data and analytics to get to the bottom of what it really takes to build a data-driven organization. 

This month, we spoke with:

  • George Diehl, council member at the Center for Business Analytics at Villanova University, and 
  • Dr. Carla O’Dell, CEO of APQC.

The following is their perspective on this month’s question: Where is the best place to start when trying to make an organization less intuition and more data driven? In other words, where should organizations start their journey to data-driven decision making?

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