Customized Views, Feeds, and Alerts: Drivers of Content Management Effectiveness



In almost every instance, people are more likely to look at content that is directly distributed to them; that's the beauty of newspaper and magazine subscriptions, email newsletters, RSS feeds, and a myriad of similar delivery schemes. How can firms capitalize on this receptivity to directed content? This article overviews APQC's recent research on the popularity and effectiveness of customized views, feeds, and alerts to deliver enterprise content directly to those who need it. Case examples show how best-practice organizations develop and maintain customized views, feeds, and alerts.

Comments (0)

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <i> <b> <u> <p>
  • Lines and paragraphs break automatically.

More information about formatting options