Customized Views, Feeds, and Alerts: Drivers of Content Management Effectiveness

 

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In almost every instance, people are more likely to look at content that is directly distributed to them; that's the beauty of newspaper and magazine subscriptions, email newsletters, RSS feeds, and a myriad of similar delivery schemes. How can firms capitalize on this receptivity to directed content? This article overviews APQC's recent research on the popularity and effectiveness of customized views, feeds, and alerts to deliver enterprise content directly to those who need it. Case examples show how best-practice organizations develop and maintain customized views, feeds, and alerts.

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