Communicate Leadership Behaviors Using Stories and Role Models



APQC's research study on reviving leadership capabilities examined how organizational practices and company culture come together to produce strong leadership within organizations. One of the main findings revealed that best-practice organizations deliberately and continuously invest in helping employees adopt and appropriately use leadership guidelines. One way they encourage the use of core leadership behaviors is storytelling. Another is role modeling. In the following article are examples of how best-practice organizations use story-telling and role models to encourage desirable leadership behaviors.

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