- April 23, 2012
- Samantha Bruno, Rob Guenard, and Marty Lipa
- Member: FREE
Over the last several years, social computing has grown at an exponential rate, as evidenced by the popularity of Twitter, Facebook, and LinkedIn. The utility of such technologies and human network constructs has not gone unnoticed by the business world, which is looking to improve performance while enhancing connections with customers and suppliers as well as internally among the work force. This presentation—delivered by Samantha Bruno, Rob Guenard, and Marty Lipa of Merck at APQC’s 2012 knowledge management conference—describes how Merck combined a social computing platform, an adoption strategy, standard work processes, and organizational transformation elements to create a virtual technical network, delivering key capabilities for expertise location and communities.