Centralized Management in Sales and Marketing



Centralization allows for greater control in using and accessing tools, templates, and best practices, making business units more efficient and productive. Centralization also integrates various methodologies and best practices from across the organization to effectively manage operations, conduct analytics and forecasting, and support decision making.

Prepared using APQC’s Open Standards Benchmarking® data in Sales and Marketing, this document highlights benchmarks relating to centralized management for organizations in all industries.

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