Business-to-Business Branding: Building the Brand Powerhouse - Hewlett-Packard Case Study



  • Type:
  • Published:
  • April 6, 2001
  • Author:
  • APQC
  • Pages:
  • 12
  • Price:
  • Your Price: $50.00
  • Member: FREE
Classic Content

APQC conducted this multiclient benchmarking study to examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success. Standing out among a crowded field of companies offering similar products and services has become increasingly difficult in recent years.


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