Business Analytics: Isolating Financial Performance Risk



The business community today is energized by the promises of big data and business analytics. The idea is to outsmart the competition with better intelligence about what customers will want wholeheartedly tomorrow—even if they don’t know it yet. It’s about observing and interpreting corollaries. It’s future-focused, not constrained by iron-fisted notions about worked well in the past. So where does finance come in? In this article, learn what Mary Driscoll, senior fellow in financial management at APQC, has to say about how finance can transform to be a better business partner.


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