Business Analytics: Finance's New Opportunity to Drive Shareholder Value



A growing number of businesses are learning to leverage large sets of fresh data to better understand customer needs, desires, and influences, among other things. But will these kinds of insights increase profit? What role should finance play in this? The value-driven CFO believes that moving to a more integrated performance management model--a model that leverages data and concepts like driver-based scenario modeling--can help the business make better decisions that have the desired impact on financial results.

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