Blogging to Deliver More Than Hits (Slides)

 

Details

  • Type:
  • Published:
  • May 5, 2017
  • Author:
  • Marilyn Kupetz and Jean Colbert, MITRE
  • Pages:
  • 27
  • Price:
  • Member: FREE

When MITRE's corporate IT leadership first pitched the value of an external-facing blog, it was unclear if staff writers would get on base. Two years later, bloggers were lining up to trot around the diamond. The Knowledge-Driven Enterprise blog is one facet of MITRE's ever-evolving knowledge-sharing culture and larger online presence through which employees improve outcomes for their customers. Originally envisioned as a way to communicate corporate agility, the blog has developed into a platform on which engineering staff share how they learn, analyze, collaborate, make decisions, and accomplish outcomes in partnership with their customers and one another. Participation is steady, with a constant queue of stories in the pipeline, credibility, and a real sense of the future. This presentation reviews the "why’s" and "how-to’s," emphasizing the blog’s long-term value, and showcases how MITRE staff co-produce novel solutions with customers and enable technical staff to tell those stories themselves.

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