Blogging to Deliver More Than Hits (Slides)



  • Type:
  • Published:
  • May 5, 2017
  • Author:
  • Marilyn Kupetz and Jean Colbert, MITRE
  • Pages:
  • 27
  • Price:
  • Member: FREE

When MITRE's corporate IT leadership first pitched the value of an external-facing blog, it was unclear if staff writers would get on base. Two years later, bloggers were lining up to trot around the diamond. The Knowledge-Driven Enterprise blog is one facet of MITRE's ever-evolving knowledge-sharing culture and larger online presence through which employees improve outcomes for their customers. Originally envisioned as a way to communicate corporate agility, the blog has developed into a platform on which engineering staff share how they learn, analyze, collaborate, make decisions, and accomplish outcomes in partnership with their customers and one another. Participation is steady, with a constant queue of stories in the pipeline, credibility, and a real sense of the future. This presentation reviews the "why’s" and "how-to’s," emphasizing the blog’s long-term value, and showcases how MITRE staff co-produce novel solutions with customers and enable technical staff to tell those stories themselves.

Click here for the overview.

Comments (0)

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <i> <b> <u> <p>
  • Lines and paragraphs break automatically.

More information about formatting options