Align the Type and Format of Available Content to the Intended Audience

 

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Traditionally, enterprise "content" consists mostly of standard operating procedures, manuals, reports, and other documents. But firms are embracing a wider variety of content types and formats -  including video, quick knowledge snippets, and even games - in order to better meet the needs of users across the organization.

This article describes how best-practice organizations align the type and format of available content to the needs of an audience that's increasingly young, impatient, mobile, and collaborative.

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