Aggressively Brand Your Knowledge Management Program

 

Details

  • Type:
  • Published:
  • August 25, 2011
  • Author:
  • Carla O'Dell and Cindy Hubert
  • Pages:
  • 2
  • Price:
  • Member: FREE
Classic Content

In this article, APQC KM experts Carla O'Dell and Cindy Hubert explain how to create a cohesive brand to guide corporate communications about knowledge management. Topics include:

  1. How to talk about knowledge sharing and collaboration in a way that resonates with executives and aligns with broader business goals
  2. How to craft an effective KM communications plan and disseminate consistent messaging through multiple channels
  3. How to tie the KM brand to employee rewards and recognition for knowledge-sharing behaviors

Comments (0)

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <i> <b> <u> <p>
  • Lines and paragraphs break automatically.

More information about formatting options