Aggressively Brand Your Knowledge Management Program



  • Type:
  • Published:
  • August 25, 2011
  • Author:
  • Carla O'Dell and Cindy Hubert
  • Pages:
  • 2
  • Price:
  • Member: FREE
Classic Content

In this article, APQC KM experts Carla O'Dell and Cindy Hubert explain how to create a cohesive brand to guide corporate communications about knowledge management. Topics include:

  1. How to talk about knowledge sharing and collaboration in a way that resonates with executives and aligns with broader business goals
  2. How to craft an effective KM communications plan and disseminate consistent messaging through multiple channels
  3. How to tie the KM brand to employee rewards and recognition for knowledge-sharing behaviors

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