Aggressively Brand Your Knowledge Management Program

Published On:
August 25, 2011
Authored By:
Carla O'Dell and Cindy Hubert
Members-Only Content:

In this article, APQC KM experts Carla O'Dell and Cindy Hubert explain how to create a cohesive brand to guide corporate communications about knowledge management. Topics include:

  1. How to talk about knowledge sharing and collaboration in a way that resonates with executives and aligns with broader business goals
  2. How to craft an effective KM communications plan and disseminate consistent messaging through multiple channels
  3. How to tie the KM brand to employee rewards and recognition for knowledge-sharing behaviors
Type:
Articles
Topics:
Knowledge Management