Cindy Anderson and Anthony Marshall of IBM’s Institute for Business Value will join Bob Safian, founder at The Flux Group and host of Rapid Response, to discuss their new book – The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart.
Thought leadership professionals have for decades, struggled to demonstrate the value they generate for their organizations. In a constant internal battle to justify budgets and resources – with their financial organizations, with leadership and the business.
That’s set to change.
In The ROI of Thought Leadership, Cindy and Anthony not only quantify the real financial ROI of thought leadership, they provide tools that you can use to calculate your ROI yourself.
Based on insights of more than 4,000 C-suite leaders globally, Cindy and Anthony identify the biggest drivers of creating better, more impactful thought leadership, and outline a new thought leadership operating model to help you capture and sustain the business value of thought leadership today and beyond.
A conversation not to be missed!
If you are unable to attend or there are problems preventing you from attending Zoom webinars, please go ahead and register and we will send you the recording post webinar.
