When it comes to great thought leadership, successful activation is as important as brilliant execution. But often, sales teams are not connected to thought leadership initiatives in a way that really drives client-facing conversations. So, how can you bring your whole organization along with you on the journey to maximize results? Phronesis Partners' Editorial Director Katharine Rooney talks to GTLI Board members Cindy Anderson and Jeff Potter and sales expert Maria Boulden about how to bridge the gap.
Webinar Speakers:
Katharine Rooney | Editorial Director, Phronesis Partners
Maria Boulden | Executive Advisor & Consultant, Boulden Unlimited LLC
Cindy Anderson | CMO, Global Lead for Engagement & Eminence, IBM Institute for Business Value
Jeff Potter | Managing Director, Lead of Advisory Insights, KPMG LLP
