Open Standards Benchmarking - Sales and Marketing

Would you like to assess the role, maturity, and effectiveness of your corporate sales and marketing function? Assess those processes and programs against this ever-growing number of peer organizations.

Your organization’s performance will be compared with that of 200-plus respondents in our database on sales and marketing key performance indicators such as market share, wallet share, customer retention rate, percentage of qualified leads where a sale is closed, and sales and marketing budget per FTE.

Assess Your Performance Now

This sales and marketing self-assessment is an excellent resource for your organization’s process improvement tool kit.

Why Trust APQC?

Founded in 1977, APQC is a member-based nonprofit organization. With over 500 members, APQC serves as a steward for broader open standards benchmarking, providing global, consistent process measurement.

Need Help?

For help getting started, please contact the help desk at +1-713-681-4020, 800-776-9676, or