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Don't Play Chicken wiith Your Supply Chain

Don't Play Chicken With Your Suppliers: Four Important Supply Chain Lessons From the Popeyes' Chicken Sandwich Craze of 2019

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It all started—as so many things do these days—with a tweet. In August of 2019, Popeyes’ Louisiana Kitchen was generating a lot of social media buzz in response to its new fried chicken sandwich. The chicken chain’s biggest competitor, Chick-fil-A, was itching for a fight. Chick-fil-A’s online…