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Silver Bells, Marketing, and Sales

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(Hopefully you read the blog title with a Deep South accent.) Happy holidays, reader! I’m going to begin this post with a slightly embarrassing self-quote from 5 years ago, when I was a first-year MBA student. The following is an excerpt from the introduction I wrote for a marketing plan…

Introducing the Same Old, Brand New, Digital Me!

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You can tell a lot about how digital your life has become simply by examining the thirty minutes before and after you sleep each night. When I woke up this morning, the first thing I did was swipe the screen of my [digital] phone to turn off my [digital] alarm clock, which was blaring Your Love is…

Overconfidence in Full Effect

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Every so often, I hear the hilarious statistic cited that ninety percent of drivers think that they are better than the average driver. It goes without saying that this is a mathematical impossibility. And it demonstrates the proven cognitive bias known as “illusory superiority.” Why, in an…

2017 Is the Year of the Case Study

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At APQC, we like to maintain constant contact with our members to ensure that our research aligns as closely as possible with their business needs. While our members’ interests and challenges fluctuate from year to year, one piece of feedback we receive from them remains constant: they love case…

Worthless Words about Priceless Memories

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I’m going to start off this blog with a few (seemingly) random facts. First, it’s springtime. Second, my friends and I are in our late twenties. Finally, I participate in social media. These facts are relatively meaningless on their own, but, when taken in combination, they can mean only one thing…