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Silver Bells, Marketing, and Sales

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(Hopefully you read the blog title with a Deep South accent.) Happy holidays, reader! I’m going to begin this post with a slightly embarrassing self-quote from 5 years ago, when I was a first-year MBA student. The following is an excerpt from the introduction I wrote for a marketing plan…

Toy Story Telling From CSCMP

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Recently I attended my first CSCMP conference, which was in Atlanta Georgia this year. It was a great event, I had virtually no expectations walking in and I was pleasantly surprised. First, it was much larger than I anticipated. I walked in to the large convention center Sunday night for what I…