4 Secrets to Creating Your KM Brand

Mercy Harper's picture

Some people think branding is just “window dressing” for a KM program, but they’re wrong. A strong brand clearly conveys what KM is all about and why employees should care. An outstanding brand gets people excited and helps them feel personally connected to the KM effort. But as a quick Google search of “brand fails” will tell you, branding can be tricky. Big brands have made some major missteps in recent years. I won’t recount specific incidences here, but it’s easy to see the root cause behind most of them: not understanding the target audience.

Bridging High Touch and High Tech at APQC’s KM Conference

Lauren Trees's picture

With a theme of Bridging High Touch and High Tech, APQC’s 2019 Knowledge Management Conference highlighted a key duality faced by modern KM. On one side, new technologies are improving knowledge discovery and altering the role that KM plays in connecting people to the information and expertise they need to do their work. But even as tech innovations reduce the administrative burden of KM, the implementation of these new tools requires more intense strategic planning and change management than ever.

AI Won’t Replace Knowledge Managers' Jobs…Yet

Mercy Harper's picture

According to artificial intelligence expert Kai-Fu Lee, 40 percent of today’s jobs will be replaced by robots by the year 2035. Will one of those jobs be knowledge manager?

10 Tips to Explain What KM Is and Why Employees Should Do It

Lauren Trees's picture

Last month I interviewed the director of one of the longest-standing, most successful KM programs in the world. When I asked her what was new in her program, she mentioned adding a dedicated communications and marketing professional to her team. Despite her depth of experience, she was impressed by the difference this person had made in terms of crafting persuasive arguments and incorporating video and other visuals to get the message across. “We look so much better,” she said. “All the materials we put out look so professional, and we get positive feedback on everything we produce.”

KM in the Cloud: The Good, the Bad, and the Ugly

Lauren Trees's picture

KM is constantly evolving. One of the people I turn to for insight on where the puck is heading is APQC Chairman of the Board Carla O’Dell, who has been predicting the Next Big Thing in KM since the 1990s. A few weeks ago I asked Carla about this year’s important developments and what she expects to learn at APQC’s upcoming 2019 KM Conference.

The Netflix of Knowledge Management

Mercy Harper's picture

Imagine kicking back with some popcorn to watch Netflix and having to scroll through almost 15,000 available titles. Even with a good search engine and well-organized categories, sub-categories, and sub-sub-categories, you’d be likely to face decision paralysis—and finish your popcorn before you’ve picked a flick. Thankfully, Netflix knows what you like. Its smart recommendation system suggests movies and shows based on what you’ve already watched.

The Biggest KM Mistakes Organizations Make—and How to Avoid Them

Lauren Trees's picture

At APQC we talk to KM leaders who are doing great things to focus their programs, improve knowledge sharing and reuse, and motivate people to participate. But we also meet KM professionals who are making big—and avoidable—mistakes. Earlier this year, I sat down with veteran community manager, author, and speaker Stan Garfield to talk about the missteps organizations make in KM and how to avoid them. He zeroed in on five common blunders.

#1 Failing to start with a compelling vision.

Working Out Loud as a Solution to Boost KM Engagement

Lauren Trees's picture

Getting people to visit virtual communities and repositories and view what’s posted there is hard. Convincing them to answer questions and proactively submit best practices, lessons, and other content is even harder. This is reflected in the classic 90-9-1 rule, which suggests that 90 percent of participants in an online community or collaboration site will be passive, meaning they will read content but will not actively contribute.

Cracking the Culture Code for KM

Cindy Hubert's picture

I have asked KM leaders what their main objective is for implementing KM.  And, overwhelmingly, the #1 response is to “change the culture of the organization.”  Really?  You want KM to take on culture change?  Some years ago, APQC brought together a group of leading practitioners to think about KM and culture and the big question we asked was “what do you know about your culture?” Maybe before we all start try

Smarter Content Delivery for Smarter KM

Lauren Trees's picture

I recently spoke with Simon Trussler, director of Iknow LLC, to discuss the continuing challenges that many organizations face with findability and usability of enterprise knowledge. Iknow is sponsoring APQC’s 2019 Knowledge Management Conference, and Simon will be speaking as part of our High-Tech Solutions to Knowledge Problems track.