Customer Value Measurement: Gaining Strategic Advantage (Best Practices Report)

Develop and implement a customer value measurement system, operationalizing customer value analysis, integrating customer value analysis into a strategic navigation system, and measuring the impact of customer value with Customer Value Measurement: Gaining Strategic Advantage. Explore how customer value measurement tracks a company's performance and compares it to the competitors' on factors that drive purchase decisions shifting the focus from customer attitude to customer behavior.