Improving Growth and Profits Through Relationship Marketing (Best Practices Report)

Published On:
November 17, 2002
Authored By:
APQC
Members-Only Content:

Discover best practices for the strategy, alignment, and measurement of relationship marketing in Improving Growth and Profits Through Relationship Marketing. Included are in-depth case studies of Canadian Imperial Bank of Commerce, Harrah's Entertainment, Mazda, Roche Pharmaceuticals, and Sears Canada.

Also found in Relationship Marketing Collection
Type:
Reports & White Papers
Topics:
Sales and Marketing, Marketing, External Relationships

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