Search results
- Return on Investment
-
Calculating an accurate return on investment (ROI) is crucial when making decisions that involve customers and products.
Type: Articles and White Papers Topics: Customer-focused Processes and Functions, Finance and Accounting Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.5.6 Manage sales partners and alliances, 3.5 Develop and manage sales plans- Relevance: 52%
- Member Price: FREE
- Customer Profitability
-
Knowing the profitability of customers and customer interactions helps organizations make decisions regarding product/service development and fund allocation, yet many organizations overlook this important measure.
Type: Articles and White Papers Topics: Customer Value Analysis, Customer-focused Processes and Functions, Forecasting, Finance and Accounting, Planning, budgeting, and forecasting, Budgeting Processes: 3.5.6 Manage sales partners and alliances, 3.0 Market and Sell Products and Services, 3.5 Develop and manage sales plans, 8.0 Manage Financial Resources- Relevance: 52%
- Member Price: FREE
- Managing Marketing Assets for Sustained Returns (Best Practices Report)
-
Based on a consortium benchmarking study organized by APQC and ARF, this report follows up on APQC's and ARF's 2001 best practices report Maximizing Marketing Return on Investment .
Type: Reports and Books Topics: Marketing, Sales and Marketing Processes: 3.4.5 Develop and manage promotional activities, 3.0 Market and Sell Products and Services, 3.4 Develop and manage marketing plans, 3.5.6 Manage sales partners and alliances, 3.5 Develop and manage sales plans- Relevance: 50%
- Member Price: FREE
- Nonmember Price: $295.00
- Add to Cart
- Marketing and Sales Strategic Alliances (Best Practices Report)
-
Learn from best-practice organizations how to use strategic alliances to create successful products and rapidly enter new markets while keeping risk and costs in check with Marketing and Sales Strategic Alliances ...
Type: Reports and Books Topics: New Product Development, Product Development, Marketing, Sales and Marketing Processes: 1.3 Manage strategic initiatives, 1.0 Develop Vision and Strategy, 3.5.6 Manage sales partners and alliances, 3.0 Market and Sell Products and Services, 3.5 Develop and manage sales plans- Relevance: 49%
- Member Price: FREE
- Nonmember Price: $395.00
- Add to Cart
