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Results for: 3.4.5 Develop and manage promotional activities 
- Wallet Share by Industry
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APQC's perspective on metric data from APQC's Open Standards Benchmarking research related to wallet share by industry.
Type: Benchmarks and Metrics Topics: Marketing, Sales and Marketing Processes: 3.4.5 Develop and manage promotional activities, 3.0 Market and Sell Products and Services, 3.4 Develop and manage marketing plans- Relevance: 52%
- Member Price: FREE
- Managing Marketing Assets for Sustained Returns (Best Practices Report)
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Based on a consortium benchmarking study organized by APQC and ARF, this report follows up on APQC's and ARF's 2001 best practices report Maximizing Marketing Return on Investment .
Type: Reports and Books Topics: Marketing, Sales and Marketing Processes: 3.4.5 Develop and manage promotional activities, 3.0 Market and Sell Products and Services, 3.4 Develop and manage marketing plans, 3.5.6 Manage sales partners and alliances, 3.5 Develop and manage sales plans- Relevance: 50%
- Member Price: FREE
- Nonmember Price: $295.00
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- Maximizing Marketing ROI - Colgate-Palmolive Screening Profile
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Colgate-Palmolive was selected as one of four best-practice organizations in the Maximizing Marketing ROI consortium benchmarking study.
Type: Case Studies Topics: Budgeting, Finance and Accounting, Planning, budgeting, and forecasting, Marketing, Sales and Marketing Processes: 12.1.3 Measure cost effectiveness, 12.0 Manage Knowledge, Improvement, and Change, 12.1 Create and manage organizational performance strategy, 3.4.5 Develop and manage promotional activities, 3.0 Market and Sell Products and Services, 3.4 Develop and manage marketing plans- Relevance: 49%
- Member Price: FREE
- Nonmember Price: $50.00
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- Minute Maid Screening Profile for Maximizing Marketing ROI
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Minute Maid Company was selected as one of four best-practice organizations in Maximizing Marketing ROI consortium benchmarking study.
Type: Case Studies Topics: Budgeting, Finance and Accounting, Planning, budgeting, and forecasting, Marketing, Sales and Marketing Processes: 12.1.3 Measure cost effectiveness, 12.0 Manage Knowledge, Improvement, and Change, 12.1 Create and manage organizational performance strategy, 3.4.5 Develop and manage promotional activities, 3.0 Market and Sell Products and Services, 3.4 Develop and manage marketing plans- Relevance: 49%
- Member Price: FREE
- Nonmember Price: $50.00
- Add to Cart
