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Results for: 3.4.3 Develop and manage media (x)
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New Pig Corporation Breaks Barriers with B2B Branding

Many business-to-business (B2B) organizations keep branding in the background, but at New Pig, branding takes center stage.

Type: Case Studies  Topics: Branding, Sales and Marketing, Customer Loyalty, Customer-focused Processes and Functions, Customer Retention  Processes: 3.2.1.4 Develop new branding, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.4.3.2 Develop marketing messages, 3.4 Develop and manage marketing plans, 3.4.3 Develop and manage media, 5.1.1.2 Analyze feedback of customer needs, 5.1 Develop customer care/customer service strategy, 5.1.1 Develop customer service segmentation/prioritization (e.g., tiers)  Industry: Machinery Equipment, Rubber & Plastics, Waste Management/Environmental 
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Integrated Marketing Communication - John Nuveen & Co. Case Study

This case study highlights John Nuveen & Co., a best-practice organizations use integrated marketing communication (IMC) to add value for customers, provide a framework for resource allocation, and achieve ...

Type: Case Studies  Topics: Branding, Sales and Marketing, Marketing  Processes: 1.1.2 Survey market and determine customer needs and wants, 1.0 Develop Vision and Strategy, 1.1 Define the business concept and long-term vision, 3.4.3 Develop and manage media, 3.0 Market and Sell Products and Services, 3.4 Develop and manage marketing plans  Industry: Professional Services/Business Services 
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Integrated Marketing Communication (Best Practices Report)

Find out how best-practice organizations use integrated marketing communication (IMC) to add value for customers, provide a framework for resource allocation, and achieve sustainable competitive advantage in ...

Type: Reports and Books  Topics: Customer Service, Customer-focused Processes and Functions, Marketing, Sales and Marketing  Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.4.3 Develop and manage media, 3.4 Develop and manage marketing plans  Industry: Computers, Government/Military, Machinery, Petroleum/Oil/Gas, Transportation/Freight Carriers 
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  • Nonmember Price: $395.00
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