Many business-to-business (B2B) organizations keep branding in the background, but at New Pig, branding takes center stage.

APQC's perspective on metric data from APQC's Open Standards Benchmarking research related to wallet share by industry.

APQC's perspective on best practices in Technology to Track Customer Profitability, featuring case examples from North Shore Credit Union, Wachovia, and Zippo Manufacturing.

APQC's perspective on best practices in Satisfied Employees Creating Satisfied Customers, featuring case examples from Taco Bell, Lands' End, Cisco Systems, Harrah's Entertainment, and Canadian Imperial Bank of ...

APQC's perspective on best practices in Reducing Cost-to-Serve, featuring case examples from Air Products and Chemicals, Caterpillar Financial, and Lands' End.

Based on a consortium benchmarking study organized by APQC and ARF, this report follows up on APQC's and ARF's 2001 best practices report Maximizing Marketing Return on Investment .

Colgate-Palmolive was selected as one of four best-practice organizations in the Maximizing Marketing ROI consortium benchmarking study.

Minute Maid Company was selected as one of four best-practice organizations in Maximizing Marketing ROI consortium benchmarking study.

This case study highlights John Nuveen & Co., a best-practice organizations use integrated marketing communication (IMC) to add value for customers, provide a framework for resource allocation, and achieve ...

Find out how best-practice organizations use integrated marketing communication (IMC) to add value for customers, provide a framework for resource allocation, and achieve sustainable competitive advantage in ...