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Results for: 3.3.5 Establish customer management measures 
- Increasing Customer Loyalty
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APQC's perspective on best practices in Increasing Customer Loyalty, featuring case examples from Dow Chemical, Motorola, Harrah's Entertainment, and Cisco Systems.
Type: Best Practices and Business Drivers Topics: Customer Loyalty, Customer-focused Processes and Functions Processes: 3.3.5 Establish customer management measures, 3.0 Market and Sell Products and Services, 3.3 Develop sales strategy- Relevance: 49%
- Member Price: FREE
- Measuring End-User Satisfaction
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APQC's perspective on best practices in Measuring End-User Satisfaction, featuring case examples from Eastman Kodak and Medrad.
Type: Best Practices and Business Drivers Topics: Customer Satisfaction, Customer-focused Processes and Functions Processes: 3.3.5 Establish customer management measures, 3.0 Market and Sell Products and Services, 3.3 Develop sales strategy- Relevance: 49%
- Member Price: FREE
- Transaction-Level Customer Profitability
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APQC's perspective on best practices in Transaction-Level Customer Profitability, featuring case examples from North Shore Credit Union and FedEx Services.
Type: Best Practices and Business Drivers Topics: Customer Value Analysis, Customer-focused Processes and Functions Processes: 3.3.5 Establish customer management measures, 3.0 Market and Sell Products and Services, 3.3 Develop sales strategy- Relevance: 49%
- Member Price: FREE
- APQC's Passport to Success Series/Branding
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As technology becomes more transferable, the tangible advantages of one product or service over another become less perceptible to the increasingly cost-driven consumer.
Type: Reports and Books Topics: Branding, Sales and Marketing Processes: 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 3.3.5 Establish customer management measures, 3.0 Market and Sell Products and Services, 3.3 Develop sales strategy- Relevance: 49%
- Member Price: FREE
- Nonmember Price: $19.95
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- CRM Strategies for adapting to the changing economy
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The global economy continually changes but the needs of customers remain virtually unchanged.
Type: Key Performance Indicators (KPIs) and Measures Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Service Processes: 3.3.5 Establish customer management measures, 3.0 Market and Sell Products and Services, 3.3 Develop sales strategy- Relevance: 48%
- Member Price: FREE
