Search results
- Utilizing Customer Data
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APQC's perspective on best practices related to Utilizing Customer Data, featuring case examples from Bank of Norway and QVC.
Type: Best Practices and Business Drivers Topics: Customer Segmentation, Customer-focused Processes and Functions Processes: 3.2.1.1 Define offering and positioning, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition- Relevance: 47%
- Member Price: FREE
- Brand Measures Secondary Research Summary
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A summary of secondary research providing organization examples, trends, best approaches and insights. Further information may be found within the articles cited.
Type: Articles and White Papers Topics: Branding, Sales and Marketing, Measurement, Business Excellence Processes: 12.1.2 Measure process productivity, 12.0 Manage Knowledge, Improvement, and Change, 12.1 Create and manage organizational performance strategy, 3.2.1.1 Define offering and positioning, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition- Relevance: 47%
- Member Price: FREE
- Business-to-Business Branding: Building the Brand Powerhouse - Hewlett-Packard Case Study
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APQC conducted this multiclient benchmarking study to examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success.
Type: Case Studies Topics: KM Strategy, Knowledge and Information Management, Knowledge Management (KM), KM Measures Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.1 Define offering and positioning, 3.2.1 Define offering and customer value proposition Industry: Computers- Relevance: 46%
- Member Price: FREE
- Nonmember Price: $50.00
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- Business-to-Business Branding: Building the Brand Powerhouse - Lucent Case Study
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APQC conducted this multiclient benchmarking study to examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success.
Type: Case Studies Topics: Information Management, Knowledge and Information Management, KM Implementation, Knowledge Management (KM) Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.1 Define offering and positioning, 3.2.1 Define offering and customer value proposition Industry: Telecommunication- Relevance: 46%
- Member Price: FREE
- Nonmember Price: $50.00
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- Business-to-Business Branding: Building the Brand Powerhouse - Caterpillar Case Study
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APQC conducted this multiclient benchmarking study to examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success.
Type: Case Studies Topics: Information Management, Knowledge and Information Management Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.1 Define offering and positioning, 3.2.1 Define offering and customer value proposition Industry: Machinery- Relevance: 46%
- Member Price: FREE
- Nonmember Price: $50.00
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- Business-to-Business Branding: Building the Brand Powerhouse - Dell Case Study
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APQC conducted this multiclient benchmarking study to examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success.
Type: Case Studies Topics: Information Management, Knowledge and Information Management, KM Measures, Knowledge Management (KM) Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.1 Define offering and positioning, 3.2.1 Define offering and customer value proposition Industry: Computers- Relevance: 46%
- Member Price: FREE
- Nonmember Price: $50.00
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- Business-to-Business Branding: Building the Brand Powerhouse (Best Practices Report)
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Examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success in Business-to-Business Branding: Building the Brand Powerhouse .
Type: Reports and Books Topics: Branding, Sales and Marketing Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.1 Define offering and positioning, 3.2.1 Define offering and customer value proposition- Relevance: 46%
- Member Price: FREE
- Nonmember Price: $195.00
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