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Results for: 3.2.1 Define offering and customer value proposition (x)
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Balancing Customer and Enterprise Needs

Contact centers have the ability to collect massive amounts of customer information.

Type: Articles and White Papers  Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Segmentation, Product and Service Innovation, Innovation  Processes: 2.1.2.2 Identify potential new products and services, 2.1 Manage product and service portfolio, 2.1.2 Define product/service development requirements, 2.2.2.2 Conduct customer tests and interviews, 2.2 Develop products and services, 2.2.2 Test market for new or revised products and services, 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 3.1.2.2 Determine target segments, 3.1.2 Evaluate and prioritize market opportunities, 3.1.2.3 Prioritize opportunities consistent with capabilities and overall business strategy, 3.2.1.2 Develop value proposition including brand positioning for target segments, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.2.1.3 Validate value proposition with target segments  Industry: Computers, Electronics, Financial Services/Banking, Software 
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Using Customer Segmentation to Innovate

Customer segmentation is about more than marketing. It can translate into better new product/service development and innovation.

Type: Articles and White Papers  Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Segmentation, Product and Service Innovation, Innovation  Processes: 2.1.2.2 Identify potential new products and services, 2.1 Manage product and service portfolio, 2.1.2 Define product/service development requirements, 2.2.2.2 Conduct customer tests and interviews, 2.2 Develop products and services, 2.2.2 Test market for new or revised products and services, 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 3.1.2.2 Determine target segments, 3.1.2 Evaluate and prioritize market opportunities, 3.1.2.3 Prioritize opportunities consistent with capabilities and overall business strategy, 3.2.1.2 Develop value proposition including brand positioning for target segments, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.2.1.3 Validate value proposition with target segments  Industry: Chemicals, Consumer Products/Packaged Goods, Electronics, Entertainment, Financial Services/Banking, Hospitality, Printing & Publishing, Restaurant 
  • Relevance: 73%
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New Pig Corporation Breaks Barriers with B2B Branding

Many business-to-business (B2B) organizations keep branding in the background, but at New Pig, branding takes center stage.

Type: Case Studies  Topics: Branding, Sales and Marketing, Customer Loyalty, Customer-focused Processes and Functions, Customer Retention  Processes: 3.2.1.4 Develop new branding, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.4.3.2 Develop marketing messages, 3.4 Develop and manage marketing plans, 3.4.3 Develop and manage media, 5.1.1.2 Analyze feedback of customer needs, 5.1 Develop customer care/customer service strategy, 5.1.1 Develop customer service segmentation/prioritization (e.g., tiers)  Industry: Machinery Equipment, Rubber & Plastics, Waste Management/Environmental 
  • Relevance: 73%
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It's About People, Stupid!

In this article, Gary Hoover discusses the importance of the human side of enterprise and how organizations can benefit from telling their own stories effectively.

Type: Articles and White Papers  Topics: Branding, Sales and Marketing, Customer Relationship Marketing, Customer-focused Processes and Functions  Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.4 Develop new branding, 3.2.1 Define offering and customer value proposition 
  • Relevance: 48%
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Utilizing Customer Data

APQC's perspective on best practices related to Utilizing Customer Data, featuring case examples from Bank of Norway and QVC.

Type: Best Practices and Business Drivers  Topics: Customer Segmentation, Customer-focused Processes and Functions  Processes: 3.2.1.1 Define offering and positioning, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition 
  • Relevance: 45%
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Brand Measures Secondary Research Summary

A summary of secondary research providing organization examples, trends, best approaches and insights. Further information may be found within the articles cited.

Type: Articles and White Papers  Topics: Branding, Sales and Marketing, Measurement, Business Excellence  Processes: 12.1.2 Measure process productivity, 12.0 Manage Knowledge, Improvement, and Change, 12.1 Create and manage organizational performance strategy, 3.2.1.1 Define offering and positioning, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition 
  • Relevance: 44%
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Business-to-Business Branding: Building the Brand Powerhouse - Hewlett-Packard Case Study

APQC conducted this multiclient benchmarking study to examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success.

Type: Case Studies  Topics: KM Strategy, Knowledge and Information Management, Knowledge Management (KM), KM Measures  Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.1 Define offering and positioning, 3.2.1 Define offering and customer value proposition  Industry: Computers 
  • Relevance: 43%
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Business-to-Business Branding: Building the Brand Powerhouse - Lucent Case Study

APQC conducted this multiclient benchmarking study to examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success.

Type: Case Studies  Topics: Information Management, Knowledge and Information Management, KM Implementation, Knowledge Management (KM)  Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.1 Define offering and positioning, 3.2.1 Define offering and customer value proposition  Industry: Telecommunication 
  • Relevance: 43%
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Business-to-Business Branding: Building the Brand Powerhouse - Caterpillar Case Study

APQC conducted this multiclient benchmarking study to examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success.

Type: Case Studies  Topics: Information Management, Knowledge and Information Management  Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.1 Define offering and positioning, 3.2.1 Define offering and customer value proposition  Industry: Machinery 
  • Relevance: 43%
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Business-to-Business Branding: Building the Brand Powerhouse - Dell Case Study

APQC conducted this multiclient benchmarking study to examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success.

Type: Case Studies  Topics: Information Management, Knowledge and Information Management, KM Measures, Knowledge Management (KM)  Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.1 Define offering and positioning, 3.2.1 Define offering and customer value proposition  Industry: Computers 
  • Relevance: 43%
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  • Nonmember Price: $50.00
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