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Results for: 3.1.2 Evaluate and prioritize market opportunities 
- Balancing Customer and Enterprise Needs
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Contact centers have the ability to collect massive amounts of customer information.
Type: Articles and White Papers Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Segmentation, Product and Service Innovation, Innovation Processes: 2.1.2.2 Identify potential new products and services, 2.1 Manage product and service portfolio, 2.1.2 Define product/service development requirements, 2.2.2.2 Conduct customer tests and interviews, 2.2 Develop products and services, 2.2.2 Test market for new or revised products and services, 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 3.1.2.2 Determine target segments, 3.1.2 Evaluate and prioritize market opportunities, 3.1.2.3 Prioritize opportunities consistent with capabilities and overall business strategy, 3.2.1.2 Develop value proposition including brand positioning for target segments, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.2.1.3 Validate value proposition with target segments Industry: Computers, Electronics, Financial Services/Banking, Software- Relevance: 79%
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- Using Customer Segmentation to Innovate
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Customer segmentation is about more than marketing. It can translate into better new product/service development and innovation.
Type: Articles and White Papers Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Segmentation, Product and Service Innovation, Innovation Processes: 2.1.2.2 Identify potential new products and services, 2.1 Manage product and service portfolio, 2.1.2 Define product/service development requirements, 2.2.2.2 Conduct customer tests and interviews, 2.2 Develop products and services, 2.2.2 Test market for new or revised products and services, 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 3.1.2.2 Determine target segments, 3.1.2 Evaluate and prioritize market opportunities, 3.1.2.3 Prioritize opportunities consistent with capabilities and overall business strategy, 3.2.1.2 Develop value proposition including brand positioning for target segments, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.2.1.3 Validate value proposition with target segments Industry: Chemicals, Consumer Products/Packaged Goods, Electronics, Entertainment, Financial Services/Banking, Hospitality, Printing & Publishing, Restaurant- Relevance: 79%
- Member Price: FREE
- A Roadmap to Success: Convenience Stores on the Fast Track
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The convenience store (C-store) market is thriving, but today's market brings new challenges and concerns that convenience store chains need to be aware of.
Type: Articles and White Papers Topics: Business Excellence, Employee Satisfaction and Engagement, Human Capital Management, Employee Communication, Product Management and Planning, Product Development, Organization and Management, Supply Chain Management Processes: 1.0 Develop Vision and Strategy, 3.0 Market and Sell Products and Services, 4.0 Deliver Products and Services, 6.0 Develop and Manage Human Capital, 1.1 Define the business concept and long-term vision, 1.1.1 Assess the external environment, 1.2 Develop business strategy, 3.1 Understand markets, customers, and capabilities, 3.1.2 Evaluate and prioritize market opportunities, 6.3 Develop and counsel employees, 6.3.3 Manage employee relations Industry: Food/Beverage/Restaurant, Retail/Catalog/Mail Order- Relevance: 58%
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- Identify and Serve Loyal Customers
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APQC's perspective on best practices in Identify and Serve Loyal Customers, featuring case examples from Starbucks, American Airlines, the Seattle Mariners, and Bridgestone/Firestone.
Type: Best Practices and Business Drivers Topics: Customer Segmentation, Customer-focused Processes and Functions Processes: 3.1.2 Evaluate and prioritize market opportunities, 3.0 Market and Sell Products and Services, 3.1 Understand markets, customers, and capabilities- Relevance: 51%
- Member Price: FREE
- Nonmember Price: Download FREE
